This course describes the fundamentals of management and business communication, the core activities of all business, in two parts. The first part of the course, Fundamentals of Management, describes the key issues of management. It is associated with the basic concepts of management and management process including planning, organizing, leading, and controlling in different contexts. This part is designed to understand the management style in managing the business and to develop business leaders’ management and decision-making skills. The second part of the course, Business Communication, describes the key issues of business communication and is associated with the basic concepts of communication and communication process; fundamentals of business writing, business message and report writing; and cross-cultural communication, correctness and technology. This part is designed to improve the business leaders’ administrative, communication and business skills within and outside the business.

COURSE OBJECTIVES

The objective of this course is to develop the theoretical concepts of management and business communication. This course expects to apply the concept of management and business communication in solving real-world problems through dynamic management style and effective communication. This course is designed to achieve the management and decision-making skills, business communication and business and report writing skills of the business leaders in today’s competitive and challenging business environment. This module will improve the essential knowledge, technical skill and professionalism of the business leaders in management and business communication.

COURSE LEARNING OUTCOMES

1. Understand the business acumen in selecting the appropriate management tools;

2. Describe the basic concepts and process of management;

3. Apply the management knowledge and skills in generating ethical business solutions;

4. Understand the fundamentals of business communication and communication process;

5. Prepare a long- and short-term business report and proposals;

6. Express thoughts, ideas and concepts effectively and smoothly; and

7. Develop efficient and effective command on the use of different communication mediums to meet professional demands.